Improvements Made To The Match Day Experience

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Following a lot of work behind the scenes, the club are delighted to introduce a series of improvements to the match day experience. 

Plans had been in the pipeline for a long time, but significant progress has been made during the summer.

With the club keen to usher more supporters through the turnstiles, making the experience of attending games more enjoyable was a logical step to take.

Following a lot of work behind the scenes, the club are delighted to introduce a series of improvements to the match day experience.

Following a series of issues with the quality and reliability of the former sound system, it has been replaced with a brand new system that the club has purchased. The sound at the Horsfall will now be crisp and undistorted, making announcements clear to understand. The match day playlist will be making a return having not been played during pre-season friendlies, and a much-requested song now features on it. Eddy Grant’s ‘Electric Avenue’ will ring out around the ground as Mark Bower’s side make their entrance before kick-off!

The ground will also see the introduction of card payment facilities and supporters will now be able to pay by card at the turnstiles and in the clubhouse, tea bar and clubshop on match days.

The club have also teamed up with Shipley-based Saltaire Brewery to provide a new range of fantastic alcoholic beverages for the clubhouse bar. Two new hand-pulls will be available on Saturday as well as a variety of bottles. Known for making beers with international acclaim, the club are delighted to have the Brewery supporting Bradford (Park Avenue).


Outside the clubhouse, parked cars have made way for brand new pop-up marquees. Curry and pulled pork sandwiches will be available and plans are in place to introduce a second bar alongside the food stalls.

The club will also be pushing the use of the car park to try and ease congestion on the surrounding roads. A £2 charge will be introduced to use of the car park however as a bonus for season ticket holders parking will be free. Access to the car park will be from Cemetery Road gates only.

The final change will see a newly revamped match day programme designed by new shirt sleeve sponsors Peardrop Creative. The new programme will have a fresh new look  and lots of new content. To grab yourself a copy you can visit the Clubshop where you can also pick up all your other Avenue merchandise. Here are some sneak previews of the new programme:


Competitive football returns to the Horsfall Stadium tomorrow as we host Brackley Town at 3pm. Come and try one of our new beers or treat yourself to a visit to the new food marquees!