A proven and respected manager at this level, Craig Elliott leads Avenue into the 2025/26 season with a clear vision and fresh optimism.
Craig has a strong track record across non-league football, having enjoyed success with clubs like Shaw Lane, Boston United and Buxton, where he earned promotion and built competitive squads.
Known for his clear standards and ability to build togetherness, Craig will be aiming to guide Avenue back up the table and push for honours this season at Horsfall.
A commanding centre-back and trusted leader, Danny Ellis brings huge experience to Avenue both on and off the pitch as Assistant Manager.
With over 700 senior appearances, Danny’s playing career has taken in long spells with Guiseley, Harrogate Town, Farsley Celtic, Darlington and Liversedge, earning respect across non-league football.
A Bradford lad through and through, Danny’s calm presence, defensive know-how and leadership make him a vital figure in Craig Elliott’s backroom team for the 2025/26 season.
A familiar and respected figure in non-league football, Ryan Toulson plays a key role as Assistant Manager alongside Craig Elliott at Avenue.
Ryan enjoyed a solid playing career with clubs such as Halifax Town, Harrogate Town and Guiseley, before moving into coaching and management.
Committed, approachable and tactically astute, Ryan brings valuable experience, high standards and a strong work ethic to the Horsfall dugout.
Karl Leneghan brings a wealth of experience and passion to Avenue’s coaching team as our dedicated Goalkeeper Coach.
A former keeper himself, Karl played for Bradford City, Ossett Town and had a spell here at Avenue, giving him a real connection to the club.
With coaching experience at Stockport County and FC Halifax Town, Karl now returns to Horsfall to develop and support the club’s keepers for the 2025/26 season.
Matt Harrison has quickly become an integral part of the Avenue family since joining early in the 2024/25 season.
An all-round legend in the dressing room, Matt brings bags of passion, energy and humour, along with some of the greatest playlists ever heard at Horsfall.
Reliable and full of personality, he keeps the lads supplied with everything they need — including plenty of footballs — and lifts spirits every matchday.
Brad Smith has been Avenue’s trusted First Team Sports Therapist for two full seasons, also leading the medical side for the club’s academy.
Holding a BSc in Sport and Exercise Science and an MSc in Sport and Exercise Therapy, Brad brings expertise and care to every training session and matchday.
Committed to keeping players fit, healthy and ready to perform, Brad is a vital part of the team behind the team at Horsfall.
Holleigh has been Avenue’s Club Secretary since January 2025, managing football administration and compliance across the First Team and wider club.
Working closely with management, staff and league officials, she ensures operations run smoothly on and off the pitch.
Dedicated and organised, Holleigh is a key figure in the team behind the team at Horsfall.
Tom has been with Avenue since August 2021, leading the club’s media output and day-to-day operations at the Horsfall Community Stadium.
From digital content and matchday programmes to photography, video and supporter engagement, his work showcases Avenue’s identity and values.
Passionate and creative, Tom is at the heart of how the club connects with its fans and community.
Thomas first joined Avenue in September 2020 as Academy Technical Director, stepping up to Sporting Director in December 2023 before taking on his current Executive role.
He provides leadership across both football and business, helping shape the club’s long-term strategy and sustainable growth.
Focused on driving Avenue forward, Thomas plays a central role in linking the board, management and community.