Case study: Sam Sutcliffe — growing with Avenue, giving back to Bradford

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Sam Sutcliffe’s story is one of steady growth through opportunity, hard work and community. He first joined Bradford (Park Avenue) as a BPA Junior, discovering his love for the game at Horsfall. As his confidence and commitment grew, Sam progressed into our Football Education Programme, where he achieved a BTEC Level 3 in Coaching.

While studying, Sam began to volunteer with our juniors, supporting weekend sessions and matchdays. That early experience led to paid coaching roles across the club’s pathway—Player Lab technical sessions, Holiday Camps and our community tournaments—where he’s become a familiar, reliable face for children and parents alike.

Now, the BPA Sports Foundation is supporting the next step in his development: the Level 2 Award in Youth Work Practice with E.D.G.E. This qualification complements Sam’s coaching by deepening his skills in safeguarding, mentoring and youth engagement—qualities that matter on the pitch and far beyond it.

A word from E.D.G.E.

“I am really pleased that the foundation has decided to support Sam to complete his Level 2 Award in Youth Work Practice with E.D.G.E. I have known Sam for a while now, he shows such care and passion towards the young people whilst coaching. This course will help strengthen his knowledge and skills both on and off the pitch to help him be a more rounded coach and mentor. Moving forwards this in turn will develop the programs the foundation is offering within the community and benefit many other people.”
— Tina Ratnik, E.D.G.E. tutor and CEO

For more details about the course and other opportunities with E.D.G.E. please email tinarratnik.edge@gmail.com

Why this matters

Sam’s pathway—junior player, scholar, volunteer, coach, and now youth work trainee—shows what “belonging” looks like in practice. With the Foundation’s support, he’s gaining the tools to be not only a better coach, but a positive role model who can help young people navigate challenges, build confidence and find their place in the community.

What’s next

Alongside completing his Level 2 Award, Sam will continue to play an active role across the club and Foundation—supporting our Player Lab on Monday nights, Juniors training on Wednesday nights, and a range of community events throughout the year. He is also delivering at our brand-new Rotary Kickback sessions on Friday nights (9–10pm), which use football as a vehicle for building confidence, wellbeing and positive futures for young people.

To sign up for Kickback, email Foundation@bpafc.com.

The result is a stronger programme for local young people—and a clear route for future BPA Juniors to follow in his footsteps.

To continue supporting the Foundation’s aims of bringing sport, opportunity and community to Bradford donate here https://localgiving.org/charity/bpasportsfoundation

Avenue Round Off Unbeaten August at the Top of the Table

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Photos from John Rhodes Photography and Eric Murphy Photography

Bradford (Park Avenue) closed out the opening month of the 2025/26 Northern Premier League East Division unbeaten, sitting top of the table with three wins and three draws from their opening six fixtures.

It has been a month that showcased both resilience and promise, with Craig Elliott’s side grinding out results against promotion contenders and finding momentum across a busy opening month.

Full August goals video available at the bottom of this article.

Matlock Town 0-0 Bradford (Park Avenue) – Saturday 9 August

The campaign began with a hard-fought point on the road against one of the division’s fancied sides. A disciplined display saw Avenue hold Matlock to a goalless draw at The Proctor Cars Stadium.

Marcus Carver almost stole the headlines with an audacious long-range effort, while at the other end Jack Hall remained largely untroubled. A competitive contest set the tone for Avenue’s defensive organisation, with Elliott praising his side’s structure and work rate.

Bradford (Park Avenue) 1-1 Emley – Tuesday 12 August

Horsfall hosted Avenue’s first home game, an entertaining clash with Emley. After falling behind to a fine strike from Laurence Sorhaindo, the hosts hit back immediately as Connor Shanks teed up Louie Chorlton for a composed equaliser.

Avenue dominated much of the second half, creating several chances and even striking the woodwork, but the match ended in chaos as Mark Beevers and Jameel Ible both saw red in a frantic finale. The point kept Avenue unbeaten, though suspensions loomed. Mark Beevers red card was later rescinded after a quick FA investigation.

Hallam 1-1 Bradford (Park Avenue) – Tuesday 19 August

A first-ever league visit to Sandygate, the world’s oldest football ground, produced another battling draw. Hallam started brightly and went ahead through Brandon Bradbury before missing a chance to double their lead from the penalty spot.

Avenue grew into the contest and levelled through a thunderous Prince Ekpolo strike from distance. Chances came at both ends in an open second half, but neither side could find the winner.

Bradford (Park Avenue) 3-1 Dunston UTS – Saturday 23 August

Victory finally arrived in style at Horsfall. Carver’s bullet header from a Winfield corner gave Avenue a deserved first-half lead, and Dunston were reduced to 10 men before the break.

The visitors briefly levelled through Jude Swailes, but Avenue responded immediately as Chorlton restored the advantage before turning provider for Winfield to add a third. A confident performance earned Elliott his first league win of the season.

Pontefract Collieries 0-3 Bradford (Park Avenue) – Monday 25 August

Momentum carried Avenue to back-to-back wins over the Bank Holiday weekend. Playing at Ossett United’s Ingfield ground, Avenue turned on the style in the second half.

Captain Beevers broke the deadlock with a header, before Winfield lashed in a brilliant second moments later. The winger was at it again late on, his free kick looping in to seal a commanding 3-0 victory.

Bradford (Park Avenue) 1-0 Ossett United – Friday 29 August

The month ended under the lights at Horsfall, with Avenue grinding out a third straight win. Carver struck the decisive goal, reacting quickest after Hassan-Smith’s low ball was parried into his path.

Though not the most fluent display, Avenue’s togetherness and defensive resolve saw them take maximum points and climb to the top of the table.


Manager’s Reflection

Speaking after the Ossett United victory, Elliott said:

“I don’t think it was the best game and I don’t think it’s the best we’ve played this year, but I don’t really care to be honest with you. They’re the wins that you look back on and enjoy throughout the season. We showed a lot of grit, determination and togetherness to grind out a 1-0 win against a team that make it hard for you.

I think it was us that had the better moments – Louie had a really strong game and got into good positions. In the end I’m just really happy to win the game, get a clean sheet, stay unbeaten and keep the positive vibe going at the club.

Three wins now in less than a week – you’ve got to be happy with that. I know how hard it is to win games in this league. Lots of teams give you different challenges, and there are different pitches to deal with away from home. To do that while carrying a few injuries too, it’s a lot of credit to the players. Hopefully they can now recover, get a good week of training in, and be ready for the next challenge.”

Watch all the goals from August below.

YouTube player

FA Trophy & Beer Festival Weekend at the Horsfall

Bradford (Park Avenue) return to cup action this weekend as Craig Elliott’s side host Redcar Athletic in the FA Trophy First Qualifying Round at the Horsfall Community Stadium.

The tie takes place on Saturday 6 September, 3pm kick-off, with Avenue looking to continue their strong early-season form in front of the Green Army.

Match Details

Bradford (Park Avenue) AFC vs Redcar Athletic
📅 Saturday 6 September
⏰ 3pm Kick-Off
📍 Horsfall Community Stadium, BD6 2NG

🎟️ Admission Prices – Note for supporters that Season Tickets are not eligible for this match as it is the FA Trophy.

  • £10 Adults / Concessions
  • £5 Students / Bluelight / Forces (with ID)
  • £3 Youth (12–17)
  • £1 Under-12s

Hospitality is also available at £20 per person.

👉 Buy your General Admission and Hospitality tickets online now:
https://app.fanbaseclub.com/Fan/Tickets/SelectType?fixtureId=14397

Development Fund Beer Festival

Adding to the weekend atmosphere, the BPA Development Fund are hosting their Beer Festival alongside the game at the Horsfall.

  • Friday 5 September: 6:30pm – 11pm
  • Saturday 6 September: 12pm – 10pm
  • Sunday 7 September: 12pm – 10pm
  • Tuesday 9 September: 6pm – 10pm

Supporters can enjoy a wide range of drinks and entertainment across the four days, making it a true community weekend.

More Action at the Horsfall

The football isn’t the only action taking place on Saturday. Following Avenue’s FA Trophy clash, West Bowling ARLFC will be in action at the Horsfall, taking on Waterhead Warriors in a 6pm kick-off.

It means supporters can enjoy a full day of sport, starting with Bradford (Park Avenue) in the afternoon, followed by rugby league in the evening – all set against the backdrop of the Beer Festival.

Craig Elliott’s side will be aiming to progress in a competition the club are eager to do well in, while fans can also enjoy everything the Beer Festival and wider community programme has to offer.

We look forward to welcoming both sets of supporters – and the Green Army – for what promises to be a fantastic occasion on and off the pitch.

Bradford (Park Avenue) Secure Signing of Luke Hendrie

Bradford (Park Avenue) are delighted to announce, subject to league approval, the signing of experienced and versatile defender Luke Hendrie on a deal until the end of the season.

Hendrie grew up in Menston and attended St Mary’s Menston Catholic Voluntary Academy before beginning his footballing journey with Bradford City, later joining the Manchester United Academy as a teenager. He earned a professional contract at Old Trafford in 2012 and developed both as a right-back and central defender, before moving on to Derby County.

His senior breakthrough came with Burnley, where he gained valuable experience out on loan at Hartlepool United, York City and Scottish Premiership side Kilmarnock. A return to West Yorkshire followed in 2017, as Hendrie re-joined Bradford City on loan, before later enjoying permanent spells at Shrewsbury Town and Grimsby Town – making over 100 appearances for the Mariners.

Subsequent moves saw Hendrie turn out for Hartlepool United and Bradford City once again, while more recently he was part of the Morecambe squad in League Two, where he was named the club’s Player of the Season in 2023/24.

Across his career, Luke has made over 264 professional appearances, bringing leadership, composure and adaptability to Avenue’s defensive options.

Coming from a strong footballing family, Hendrie follows in the footsteps of his father John, who played for Bradford City, Middlesbrough and Leeds United. His great-uncle Paul also played and managed in the Football League, while his wider family includes former England international Lee Hendrie and ex-Morecambe striker Stuart Hendrie.

Manager Craig Elliott said:

“I am delighted we have managed to get this signing over the line. Luke’s pedigree speaks for itself. Only last season he was Player of the Season in League Two with Morecambe. He will bring great quality and experience as well as covering three or four positions within the team.”

Luke Hendrie added:

“I’m really excited to be signing for the club after a fantastic start to the season. This fits in perfectly with my next chapter and I’ve had some really good conversations with the manager. I’m looking forward to getting going.”

The club would like to thank the Bradford (Park Avenue) Development Fund for their help and support in making this signing possible.

MATCHDAY: Bradford (Park Avenue) vs Ossett United

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Bradford (Park Avenue) return to Horsfall Stadium TONIGHT as they take on Ossett United under the lights in the Pitching In Northern Premier League East Division.

Craig Elliott’s side head into the fixture on the back of a positive Bank Holiday weekend, securing back-to-back victories over Dunston UTS and Pontefract Collieries. Saturday’s 3–1 win at Horsfall was followed by a commanding 3–0 triumph away at Ingfield, where Mark Beevers and Charlie Winfield (2) were on the scoresheet. The results leave Avenue unbeaten in the league and building momentum as the early stages of the season continue.

Tonight’s visitors Ossett United have had a difficult start to the season, with 3 losses and 1 draw. Matches between the two sides have traditionally been competitive and well-attended, and another lively contest is expected under the lights at Horsfall.

Kick-off is at 7:45pm and Avenue will be hoping for another strong backing from the Green Army as they look to continue their unbeaten run.

Match Details

  • Fixture: Bradford (Park Avenue) vs Ossett United
  • Date: Friday 29th August
  • Kick-off: 7:45pm
  • Venue: Horsfall Stadium, Cemetery Road, Bradford, BD6 2NG

Admission Prices

  • Adults/Concessions: £10
  • Students/Blue Light/Forces (with valid ID): £5
  • Youth (12–17): £3
  • Under 12s: £1

Hospitality
Hospitality packages are available at £20 per person, or £10 for Season Ticket holders.

Tickets
Tickets can be purchased online in advance here:
https://app.fanbaseclub.com/Fan/Tickets/SelectType?fixtureId=14302

Play It Forward: Empowering Young People in Bradford

Bradford (Park Avenue) Sports Foundation is proud to announce a new initiative in partnership with Sound of Change and Mark Stevens, launching an inspiring community project titled Play It Forward.

This initiative combines the strengths of sport, music, mentorship and storytelling to support young people across Bradford. By offering creative workshops, football sessions and lived-experience testimonies, Play It Forward is designed to help participants develop resilience, confidence and a stronger sense of belonging.

At its core, the project aims to address some of the biggest challenges facing young people today, including mental health pressures, social isolation and exposure to crime. Through creativity and sport, participants will learn to transform lived experiences into positive outcomes while building the skills to make confident, constructive life choices.

What Play It Forward Involves

  • Music & Storytelling Workshops – turning personal experiences into songs, poetry and spoken word.
  • Community Sports & Mentorship – using football and teamwork to encourage growth, leadership and self-belief.
  • Peer Testimonies – young people and mentors sharing stories of resilience and change.
  • Media & Content Creation – empowering participants to create and share positive messages through film and digital platforms.

Why It Matters

Play It Forward is more than a single event. It is designed as a catalyst for long-term change, showing young people that their voices matter and their challenges can be overcome. Participants will leave with stronger peer connections, new role models and practical tools to support their mental wellbeing.

Mathew Everett, Community Director, said:
“This is an exciting and creative way to support young people in education with the resources and tools they need to improve mental health outcomes. By combining sport, music, and open discussion, we’re giving young people the chance to express themselves, build resilience, and feel a true sense of belonging. We’re delighted to partner with Mark and his team at Sound of Change and look forward to building a strong, long-term partnership.”

To get in touch with our Community Director Mat Everett, contact him on Mathew.Everett@bpafc.com

Bradford (Park Avenue) Sports Foundation is committed to combining sport with opportunity and community support — and Play It Forward is a clear example of that mission in action.

To directly support this initiative, donate here https://localgiving.org/charity/bpasportsfoundation and use code PLAYITFORWARD.

Avenue face Pontefract Collieries on Bank Holiday Monday

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Bradford (Park Avenue) head into Bank Holiday Monday football on the back of an excellent 3–1 win over Dunston UTS at the Horsfall Community Stadium.

Marcus Carver’s first-half header, followed by quickfire second-half goals from Louie Chorlton and Charlie Winfield, gave Craig Elliott’s side their first league win of the season and extended their unbeaten run.

Attention now turns to Monday’s clash with Pontefract Collieries. Supporters should note that this fixture will not be played at Pontefract’s usual home ground. Instead, the match will take place at Ossett United’s Ingfield Stadium, Prospect Road, Ossett, WF5 9HL. Kick-off is at 3pm.

Ticket prices are as follows:

  • Adults: £10
  • Concessions (65+): £7
  • Under 16s: £4

Tickets can be purchased online here: https://pontecolls.ticketco.events/uk/en/m/e/bradford_park_avenue1

For those unable to make the journey, legendary commentator John Helm will provide full live coverage on AvenueOnAir. You can listen live at https://avenueonair.mixlr.com/

Fixture Rearrangements: Grimsby Borough & Ossett United

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Bradford (Park Avenue) can confirm two changes to our upcoming Northern Premier League East Division fixtures.

Our home fixture against Grimsby Borough, originally scheduled for Saturday 30th August, has been rearranged due to Grimsby’s progression in the Emirates FA Cup. The match will now take place on:

Tuesday 9th September vs Grimsby Borough
7:45pm kick-off

Horsfall Community Stadium

In addition, our home fixture against Ossett United, which was originally set for Saturday 22nd November, will now be played earlier in the season. Both sides have exited the FA Cup, allowing the fixture to be brought forward to:

Friday 29th August vs Ossett United
7:45pm kick-off

Horsfall Community Stadium

Tickets for both fixtures will be available soon via Fanbase.

We look forward to welcoming supporters to Horsfall for these two exciting matches under the lights.

NEXT HOME GAME: BRADFORD (PARK AVENUE) VS DUNSTON

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Bradford (Park Avenue) are back at the Horsfall Community Stadium this Saturday, 23rd August, as we welcome Dunston UTS in the Northern Premier League East Division. Kick-off is at 3pm.

Tickets are available now via Fanbase, with both general admission and hospitality options on sale.

🎟 Match & Hospitality Tickets all on Fanbase!
Supporters can secure their place in advance through Fanbase:
👉 https://app.fanbaseclub.com/Fan/Fixtures/Index?fanStoreType=Fixtures&clubId=361

🍴 Hospitality
Join us for matchday hospitality at the Horsfall. Enjoy food, drink, and the best view of the action.

  • £10 per person for Season Ticket holders
  • £20 per person for all other supporters

Book your place today and make your matchday extra special.

We look forward to welcoming the Green Army back to the Horsfall this weekend!

CLUB STATEMENT – RED CARD OVERTURNED

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Bradford (Park Avenue) can confirm that our appeal against the red card shown to Mark Beevers in Tuesday night’s fixture has been successful.

Mark was initially set to serve a one-match suspension for DOGSO (Denial of an Obvious Goal Scoring Opportunity). However, following a full review, the Football Association have overturned the decision.

We would like to thank the FA for their swift and efficient handling of the matter.