THE VIEW FROM THE BOARDROOM – Paul Armitage’s notes (07/01/23)

posted in: News | 0

As we enter the new year we will be eagerly awaiting PL funds being distributed, BT streaming being made available, hopefully for the two regional leagues as well as the main league and progress by the government on the Fan-led Review of Football.

Chapters 7 and 8 of the Review refer to supporters  specifically and the creation of a ‘Shadow Board’ and a ‘Golden Share’. The Supporter set-up, however constituted, may need to be ratified by the Financial Conduct Authority as some kind of Community Benefit Society.

The suggestion is that a shadow version of a club’s Board can be consulted and kept updated on off-field, confidential financial matters (specifically not on team matters) and that the Golden Share will confer rights on, and refer to, heritage decisions such as stadium relocations, first team colours and the club name, for example. Clearly this is to prevent the repeat of past failures. (Where was this idea when we needed them back in the 70s?)

At the moment our own Supporters Development Fund is potentially the sort of collective supporters’ body that could be converted into, or act as, a Shadow Board, if that is the way an Independent Regulator decides to go. We shall have to wait and see, but if the government finds the time and inclination to legislate for an Independent Regulator, then all clubs and their loyal supporters will need to find solutions.

Hopefully this review will also mean more funds flowing down the pyramid to non-league clubs to sustain viability. The belief is that this will also expose reckless owners who go splashing vast unearned money on players in the pursuit of promotion and short-term glory. Certainly regular FCA reporting would help to identify irregular funding promptly.

Gareth is planning to come to the UK in February and will want to see how best to proceed on this matter and the Board is open to supporter proposals and ideas as to how to find a solution that satisfies supporters and the Board. It is best to be prepared for any changes that may come from any new Independent Regulator than to rush at the last minute into changes.

Off the field our athletics partner, Bradford and Airedale Athletics Club (BAAC) are currently helping us to find grants and funding to re-lay the running track and improve field athletics facilities at Horsfall. This should help to attract several local athletics clubs to consider using Horsfall much more often. This is a big piece of work, if and when it happens. We are already planning big events to help with funding this plan and will keep you updated.

Horsfall’s reputation as a multi-sport venue would be further enhanced by similar investments we may uncover and we will be fast becoming South Bradford’s main sporting hub. Our small, Horsfall team are getting good advice from key influencers and tapping into ideas from the City of Culture planning. All this will eventually help to fill the coffers and give us more for first team investment.

Hopefully we can uncover local businesses and individuals keen to join us on this exciting journey. These projects need local investment from those who are wanting to improve opportunities for the community and facilities which invest in the future of the area and ultimately support the club in its survival and progress. Let us know if you find any investors who want to come and invest in the future with us.

Back on the field you will have seen our first Academy student graduate to the first team pool, so congratulations to Liam Hall on a well-deserved transition. I’m sure he won’t be the last and our best wishes go to him for his hard work and dedication.

We have had some great keepers over the years, so it’s good to see the continuing trend. Harry Hough, Bert Gebbie and John Hardie were among my early memories; no doubt our youngsters today will be remembering both George S-K and Liam in years to come.

Our second graduate has emerged too. Well done Myles La Bastide, we look forward to seeing you play soon.

Paul Armitage

#UTA

THE VIEW FROM THE BOARDROOM – Paul Armitage’s notes (26/12/22)

posted in: First Team News, News | 0

We’re all over the disappointment of the World Cup now and can get back to real football again! Paying millions for a four year competition is a world away from non-league in local communities. No doubt the cost of one ‘pop up’ stadium in Qatar would cover all NL budgets for a season or two.

Which gets me back to the UK Fan-led Review.

One of its early themes is the reckless pursuit of wealth by clubs and the enormous financial losses most football clubs regularly incur.

Our own plans require us to establish the solid base of a sports-led stadium developing community-led and well-supported growth for young people of all abilities, so that they can find personal and educational development and link that to activities at Horsfall.

This tends to offer value for parents and their children at affordable levels and meaningful activity to harness youthful energy. Combining sport and non-academic education allows for personal growth and achievement and whether it is linked to soccer at Avenue, rugby at West Bowling or athletics with Bradford and Airedale, or even all three, we are moving towards organising age group progress and improving facilities for all those users.

It takes time and money to do this and each of our anchor users are moving along similar lines and uncovering funding and volunteers to create the vision.

We have relied on substantial grants and some loans, along with very generous contributions from our own benefactor to get us this far and we are all well aware that financial viability is essential.

Bradford has a good history of philanthropic benefactors over decades. My own favourite is Titus Salt as I was born in that neck of the woods, but there were many others and it would be good to see those who have made good in the city returning benefits for such good causes and getting involved in the quest for a viable sports stadium that aims to help youngsters.

It is proving to be only a little easier to find grants than to find patronage from entrepreneurs these days, but we are all keen to find the new patrons.

Running a football club is almost by definition a pathway to insolvency if we don’t manage the finances well and finding the next generation of players to eventually win a World Cup starts at the grassroots, which is where our investment plans start.

Here at Avenue we older supporters know only too well that the sudden loss of a benefactor can create havoc and Gareth knows that too. All benefactors must share the concerns of how their legacy is perceived, so finding the numbers of supporters or the individuals needed is a perpetual quest. Hopefully it will be more successful than seeking the Holy Grail!

See you again in what we all hope will be the Happy New Year and more NLN points.

THE VIEW FROM THE BOARDROOM – Paul Armitage’s Notes (17/12/22)

posted in: News | 0

We have some big games this month, mainly for getting points on the board but also for making money. Each month we are getting a bit closer to the stadium company breaking even, which would be a major milestone and would allow us to consider first team improvements if and when any are required.

As the World Cup draws to a close we can be grateful we have no VAR technology spoiling our games. I’d be fine with goal-line technology but for the rest we are happily too far away to qualify
for all that. I’d rather talk about the refs and liners than wait for ever for marginal offside decisions.

Like the players on the pitch the officials are trying to do their best (with at least eleven blokes having a pop at them). They need all the support we can give them!

For us it’s a rare pleasure to be moving up the table and wondering if we might make the playoffs again and it shows the value of sticking with the management team. Their weeks of hard work and vision is starting to bear fruit and confounding the handful of critics we have.

The NL have given us a long, detailed diatribe on their deal with BT on streaming games. They seem destined to create a similar hierarchy of wealth that exists with the PL and EFL, where the top division gets the bulk of the financial benefits and the rest feed off scraps. No ‘levelling up’ troubling them and no democratic voting system across the three divisions either!

The NL Board have recently been taken to task on their ‘broken promises’ to distribute lottery cash based partly on attendances, which never happened. We benefitted from that decision to share the money more broadly and we are keen to see greater equality of any cash-sharing dividends.

Clubs with bigger gates already get bigger income but the NL should look after all its clubs, not the few richer ones. However it makes no sense having governance rules or making statements and not applying them.

That goes for the planned streaming income share too, but the desire to give the premier division more is likely to prevail.

The NL Board risk exacerbating the accusation that vested interest is at play in their considerations. We were fined £6k when we cancelled matches just before the league closedown and must have been one of the few businesses in the country to have been fined for preventing the spread of Covid.

The NL fined other clubs too, to the tune of about £100k, rigidly using their rules when others were applying common sense. It might help the NL Board if they added some independent directors with commercial backgrounds to help them reach decisions and avoid the ‘vested interest’ charge.

THE VIEW FROM THE BOARDROOM – Paul Armitage’s notes (19/11/22)

posted in: News | 0

Reflecting on the previous couple of years since my own deeper involvement with the club we have survived the pandemic and are getting back on a more even keel after temporarily losing our managers and happily rehiring them! The sad loss of our company secretary, Colin, and his knowledge and scouting was a deep and unexpected loss.

We have since separated the stadium operation from the football side of the business in terms of allocating responsibilities. Martin Knight with Mark Bower and Danny Boshell run the footballing operation with Tom McStravick and his coaches running and growing the Junior and Academy teams.

Calum Cullen operates across both elements as the Football Secretary and the Stadium Manager.

In effect he has two jobs in one.

Plenty of good communication is needed with the National League and all clubs in NLN to ensure we are compliant and responsive. He registers players, runs the stadium payroll, oversees pitch bookings and room bookings. He ensures matchdays are fully staffed, liaises with our new security company, operates the new shop and shack, organises new board sponsorships from initiating sales to getting the boards organised (more than ever before.)

He ensures we have a video record of the game and tries to get radio commentators and all with income and cost control targets to hit. He has recruited Bradford City Ladies to play and pay for pitch time, amongst others. We have hosted two international matches now, one soccer, one rugby league and can build our reputation as hosts. He must balance the multiplicity of expectations from all stadium users and solve all operational problems.

Tom McStravick and his team of qualified coaches run the Juniors and Academy teams and they have enlarged this part of the club and they are looking at engagement with close to 400 aspiring youngsters. He has established links with other local clubs and the Bradford Boys experts. He has links with his roots in Ireland and has grown connections with Man Utd and Sheffield Utd to try find and develop the future footballers we need. This both costs money and creates income and is operating for the long-term benefit of the club. Our U19 first team successes on the pitch are the seeds of future success in NLN.

If we can operate the Stadium company so that it no longer costs money to run, and we can grow the community network of young players, we can help with the continuing education of local youngsters and at the same time we aim to improve the fabric of the stadium so it is fit for purpose.

Major capital investment has come from Gareth and from available grants, with some help from loans. The Pavilion has been improved thanks to a council loan so that all the changing rooms are fit for purpose at last and plumbing, drainage and electrics have been improved.

We will soon be improving the toilets alongside the Pavilion. We know there is more to do – on toilets and disabled facilities and we continue to search for grants that will make a difference.

Meanwhile Calum has been using young novices, apprentices and volunteers to help matchdays and other income opportunities. Everyone employed must earn their salaries and more, develop skills and add value. He gets help from them to put the programme together, do some social media work and/or earn money from retail sales.

When I look at other NLN clubs on away visits, I’m always amazed at just how much is delegated to full time employees and how few people we rely on.

Everyone is helping to keep costs down and to create income so that we can afford to operate the football team successfully at NL level. We are helped by the Supporters’ Development Fund who create income from events and volunteer work which helps Martin, Mark and Danny to get players when they need to find extra funding over their allocated budgets.

Lots of changes, lots of facility improvements, an improved stadium and a team that will hold its own in NLN, which is key for all of us. The infamous ‘powers that be’ are the people you see working around the stadium. They are few and very hard working and, like me, often volunteers. No mysterious strangers and indeed we have added Neil Fawcett to the Stadium Director team, which is constituted with representatives of BPA, West Bowling and Bradford and Airedale Athletics Club, plus a Harold Park rep. Neil and Ben are stalwart volunteer helpers often seen together helping BPA at all times.The directors are led by a local man, Robert Clunas, with strong connections to Horsfall, its neighbours and councillors. If you feel you can help us by volunteering, please contact Calum. He has shown a great talent for coping with the challenges of a changing environment.

Paul’s notes will be posted every Thursday after a home match – So stay tuned to our website and socials!