The National
League is pleased to announce a rebranding of its title sponsorship
from the Vanarama National League to the Motorama National League
from next season.
In doing so, the new agreement adds
a further three seasons to a sponsorship arrangement with the
Autorama Group which has enjoyed great success for both parties over
the past five seasons.
Motorama- sister brand of Vanarama- is
a personal car leasing broker and the latest arm of the Autorama
Group.
The involvement of Motorama with The
National League will see the introduction of a brand new affiliation
scheme, which will provide supporters with an opportunity to earn
money for their Club with every vehicle leased.
Michael Tattersall, Chief Executive
Officer of The National League, said: “Following five seasons as
the Vanarama National League, we are delighted to be signing up for a
further three seasons as the Motorama National League.
“Our relationship with the Autorama
Group goes from strength to strength, and is a classic case of
football sponsorship delivering value and helping to create a leading
consumer brand.”
Title sponsorship of The National
League propelled Vanarama into the homes of millions of people around
the UK, driving huge engagement with the brand and the wider football
community.
The Motorama
National League will receive incredible exposure with BT Sport
regularly broadcasting live matches and highlights from the
competition.
CEO of Autorama Group, Andy Alderson
added: “We’re delighted to be continuing our relationship with
The National League.
“It will allow Motorama to enjoy the
prestige of being title sponsor of one of the UK’s most popular
football leagues and get its message that people CAN lease the cars
they want – rather than settle for something they can find on a
used dealer’s forecourt – to an engaged audience of enthusiastic
fans.”